Mercedes plays it extra safe

Jan 26 2010 Mike Torpey

Mercedes plays it extra safe

MERCEDES-BENZ is introducing a drive to increase the safety of young passengers with a voucher scheme to significantly lower the cost of buying child safety seats.

The new initiative sees motorists enjoy a maximum saving of £250 on Mercedes child seats as their child grows.

All the manufacturer's child seats exceed current regulations and safety standards and core to their safety benefits is Mercedes' pioneering Automatic Child Seat Recognition.

AKSE features a transponder in the child seat to automatically turn the passenger airbag off when it is recognised as being in the front of a Mercedes-Benz and turns it back on when the seat is removed.

The scheme starts with the BABY-SAFE child seat, which is suitable for ages up to approximately 15 months and for weights up to 13kg. At purchase, customers receive a voucher for £200 towards the next seat in the range - the DUO plus child seat.

When the voucher is redeemed, the price of the advanced DUO plus child seat is lowered from £449 to £249. Offering optimum protection in side-collisions and complete with ISOFIX mountings, the seat fits children aged approximately between eight months to four years and weighing from 9-18kg.

As with the BABY-SAFE child seat, customers of the DUO plus child seat are presented with a voucher to use against the next seat in the range.

The KID child seat sees children through to the age where they are safe and legal to use a normal adult seatbelt and a car's standard seating. The £50 voucher lowers the cost of the KID child seat to £199.