DVDA Goes Commercial aims to boost Tsunami effort

Apr 14 2011 by Chris Clements, Hamilton Advertiser

AN exciting electro music event due to be held in Lanarkshire will see half the funds generated by ticket sales go towards helping families devastated by the Japan Tsunami.

The event, dubbed DVDA Goes Commercial, will be held in the 30s Soul Suite nightclub in Wishaw on Thursday, April 21 – the day before Good Friday.

Entry to the club night, which will feature an eclectic mix of music with an electro slant as well as original animation and projections, only costs £2.

However, half of that money will be donated to the Red Cross Japan Tsunami Appeal, which is helping to rebuild homes and lives ravaged by last month’s earthquake.

It is organised by local collective DVDA (Digital Video Digital Audio), which comprises local DJs and animation and graphic artists keen to bring alternative music to the town.

It will offer music from the likes of Daft Punk, Fake Blood, deadmau5, Soulwax and Boys Noize.

Headlining the night is DJ Scott Yardley, who has been organising the charity effort.

“When I first saw the video footage of homes being destroyed during the tsunami in Japan, as well as the aftermath, I was really shocked at the scale of it,” said the 29-year-old Pather man.

“At the time, we had been organising the club night.

“We felt that a really positive thing to do would be to give half of the money raised by ticket sales to the Red Cross Japan Tsunami Appeal.

“It’s just a way of giving something back, and helping families devastated by the earthquake.”

Scott – who will also be helped out on the decks by Wishaw man Davie Rae – described the night as an “alternative to the kind of stuff normally played in Wishaw”.

“Myself and a few other local guys started the DVDA group after becoming a bit disillusioned with not hearing the music we like in our local area.

“We wanted a mix of electro music and artwork, just something that was a break from the norm in Wishaw. We were looking for something that bit different and off-the-wall.

“We decided to test it out by putting on a couple of nights in other pubs.”

After relative success with first attempts, the group decided to take the event to the next level by contacting the Commercial bar and 30s Soul Suite.

Scott explained: “This night, which we called DVDA Goes Commercial, has music that anyone can enjoy, and everyone is welcome. As long as they’re over 18 obviously.

“The stuff we will be playing isn’t music you would normally hear in the Soul Suite.

“Davie and I have been working on a set list, trying to cover various genres of music including techno, electro, punk, funk and EBM.”

He added: “Projections are our big thing though. The gig will have a video wall featuring animation and artwork that will go in time with the beats.

“We have a couple of guys working on that. We had tried that out on the first couple of nights and it proved really popular.

“Everyone commented on how well done it was, so we’re quite positive about that.

“I would urge everyone to come along and have a good time. Even if you’re not into electro, there will be something in it for you.

“It’s going to be a great night as a lot of people will be off the next day too, and there are worse things you can spend £2 on.”

Doors open at 8.30pm, with a £2 entry fee payable at the door.

l For more information, visit the DVDA Facebook page.